Everyone is always looking for ways to increase their marketing footprint, brand awareness, and conversions for their business. And as you know, there is definitely no shortage of strategies, tips, gurus, and everything under the sun out there telling you about what works best.
One of the most overlooked and underutilized strategies is also something that your customers see each and every time you send something out, your signature!
Every auto-responder and broadcast you send out contains your signature, and you’d be surprised how many people leave this as the default and miss out on another opportunity to connect with their customers!
The default signature looks like the following: (This is my example)
Everything Web Based, LLC
14241 NE Woodinville-Duvall Road, #398
Woodinville, WA 98072
All it has is your company information. You should be using this space to add material to decrease your liability and increase your sales. I mean, a lot of times you send out quality information with no call to action.
This is good, as it increases the value of the relationship with your customer. However, it doesn’t increase sales. So how can you use your signature as a natural way to drive the customer to sales with coming across as overly “salesy?”
It’s easy… Just follow the steps below.
Things that all signatures should have:
- Links To Your Products
- Customer Support Information
- Copyright Information
- Company Name and Address (Required By Law)
- Unsubscribe Message
Breaking down each section above, it should look like the following:
1. Links To Your Products
This should be the first thing people see. You should close your email message and then put in links to your products. I personally like the following headline:
YOUR NAME Personal Resources and Products:
—————————————
Headline:
Link To Your Product:
Headline:
Link To Your Product:
—————————————-
2. Customer Support Information
This is important. You want to take care of your clients and be sure to let them know you are there for them. This is what I call a ‘feel good’ message. This lets your clients know you are a real company and there for them!
Have a question? Click the link below to contact us directly. We are here for you!
Link To Your Support Page
3. Copyright Information
This is to cover your material so no one copies it and posts it as their own. Below is an example I use.
All material contained in this email is provided for informational purposes only. This email is protected by copyright, 2010, Your Company. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of Your Company.
4. Company Name and Address
This is required by law (which is why it’s the shopping cart default). You must include your company information in all emails.
5. Unsubscribe Message
As you know the bottom of all emails have unsubscribe links. I always put a “warning” unsubscribe message because the last thing you want is someone to unsubscribe. A great example is below.
*WARNING!* By clicking the link below, you will be permanently unsubscribed from all lists. Proceed with caution.
A Quick Tip: Leave 2 lines of space at the end of the message so your signature flows with the end of the email and looks natural.
Bonus Tip: You could also add an About The Author section. This would just have a quick bio to gain credibility with your clients.
Here is a great example of what my signature looks like:
Tyler Sorensen’s Personal Resources and Products
————————————————————————
Learn how to setup a fully automated affiliate program in 5 days:
http://www.1shoppingcartexperts.com/affiliate-setup.html
Print hundreds of invoices and packing slips in less than 15 minutes:
http://www.1shoppingcartexperts.com/rapid-printing.html
Have a 1ShoppingCart question or need help:
http://www.1shoppingcartexperts.com/help.html
If you are sick and tired of unreliable Webmasters visit:
http://www.1shoppingcartexperts.com/webmaster.html
————————————————————————
Have a question? Talk live to one of our customer reps by clicking the ‘Live Support’ button in the lower right corner on the following page.
http://www.everythingwebbased.com/support.
All material contained in this email is provided for informational purposes only. This email is protected by copyright, 2010, Everything Web Based, LLC. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of Everything Web Based, LLC.
Everything Web Based, LLC
14241 NE Woodinville-Duvall Road, #398
Woodinville, WA 98072
*WARNING!* By clicking the link below, you will be permanently unsubscribed from all lists. Proceed with caution.
————————
To create your new signature in 1ShoppingCart follow the steps below:
- Login to your 1ShoppingCart account
- Scroll over “My Account” in the main menu and click “Contact Profile”
- Scroll down and enter your new signature under the “Custom Signature Files” section
- Click “Save Changes”
Once your signature is approved you will receive an email stating that your new 1ShoppingCart Signature has been approved. Next, be sure to log back in to your account and scroll over “My Account”, and click on “Contact Profile.” Then scroll down to your new signature that was approved and be sure to set this as the “Default Signature.”
And just like that you have a new signature at the bottom of all your auto-responder and broadcast emails!
Popularity: 30% [?]
