Archive for May, 2010

Fire Your Webmaster

Author: Tyler Sorensen

Friday, May 28th, 2010

Yes that’s right… Fire them today! Ok, maybe not today but I bet you could in a week or so. :-)

Let’s take a look at a few things on your site.

Page views are up on your site equipped with 1shoppingcart. Your 1ShoppingCart is optimized and looks good. Your search engine optimization strategy is working full hilt. And yet no one’s buying your product.

As you may know I work with clients like Ed Rush, a fighter pilot whose training program allows him to have a more than comfortable living every month. I also work with David Wygant, who is the #1 dating coach on the web whose products continue to fly off the shelves.  And the list goes on.

These are not isolated clients either; I’m known for bringing in revenue to sites like these at a rate well in excess of where they were before I came in.

The difference between these sites above and a site that doesn’t perform is simple: A long-form sales letter that works.

You need to sell people in a way that makes them want to click through to your check-out and buy your products and services.

If I’m preaching to the choir, then I apologize. But so many people don’t realize that the value of a well-written sales letter pays dividends months and years down the road.

In fact, along with setting up your website properly, it could be the most important investment you make.

So what do you do once you have the salesletter written?

Find someone on Elance? Overpay a webmaster to put it up? What fonts do you use to increase readability? What color do you use for a headline to maximize your conversions? What about your sub-headlines?  And the list goes on.

These days, finding quality freelance webmaster can be a pain. You might see a sales letter sample from a Craigslist ad or a freelance jobs board posting that stands out, but you’ll be paying hundreds of dollars, and in most cases for the high quality work thousands of dollars.

I’m not here to tell you how you should be spending your money, as each site owner and 1shoppingcart user goes about their business a little bit differently.

What I will say though, is you don’t need a fancy webmaster if you can find the right program that helps you build a sales letter website on your own. That’s were I come in.

I built a WordPress plugin that quickly and easily builds a salesletter for your website. And the best part is, everything in the plugin – from the colors, font, layout, etc. has been tested since 2001.

And just for you,  my 1ShoppingCart subscribers and readers, I am knocking $60 off the regular price.

You can see my wordpress salesletter theme called ‘Instant Salesletter Websites Creator‘ by clicking the link above.

There has been a lot of talk about setting up and tweaking 1ShoppingCart so that your site’s potential revenue can be maximized. Before worrying about that, you need to make sure you’ve got the right sales letter, or else they’ll never see your shopping cart. So make sure you check out my Instant Salesletter Websites Creator so you too can easily create high converting salesletters for your business.

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Dealing With Haters

Author: Tyler Sorensen

Monday, May 24th, 2010

As you all know most entrepreneurs in the online world deal with haters of every kind. Haters post on blogs, send rude and nasty emails and will even call and act tough over your voicemail.

You all know what I’m talking about, the voicemail where the guy or gal calls to tell you how terrible of a person you are, or how much your product sucks, or just some absolutely ridiculous reason why they should get a refund.

So how do you handle them?

Tim Ferris of the “Four Hour Work Week” just posted a video on practical tactics for dealing with haters and he posted it on his blog for everyone to watch free of charge.

Tim is a man I have much respect for, and a quote on his blog by Colin Powell rings so true for Internet Marketing:

“Trying to get everyone to like you is a sign of mediocrity.”

So do you know what to do if you ever get someone who hates you on your case? Or how about what to do when some bad publicity comes your way?

Another one of our clients was mentioned in an article and was totally misrepresented. They selectively took some of his words, twisted them and then published them to the world. And guess what…

Once something’s out for the world to see your options are limited, and soon enough the hate mail started rolling in.

We all know how damaging negative publicity can be, and there’s
no good way of knowing how many potential clients he lost because of this.

In the video Tim talks about why you should record all interviews YOURSELF. Whether it’s a radio or print ad. Why? Because then YOU hold the evidence of what was truly said and you have the right to post that entire interview anywhere you want. :-)

Imagine if my client would have recorded that interview? We could have limited the damage having that recording available to us. Tim also goes through some other invaluable tips, so make sure you check it out.

Watch the video now by clicking here. It’s a must watch.

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