Archive for the ‘All Time’ Category

Dealing With Haters

Author: Tyler Sorensen

Monday, May 24th, 2010

As you all know most entrepreneurs in the online world deal with haters of every kind. Haters post on blogs, send rude and nasty emails and will even call and act tough over your voicemail.

You all know what I’m talking about, the voicemail where the guy or gal calls to tell you how terrible of a person you are, or how much your product sucks, or just some absolutely ridiculous reason why they should get a refund.

So how do you handle them?

Tim Ferris of the “Four Hour Work Week” just posted a video on practical tactics for dealing with haters and he posted it on his blog for everyone to watch free of charge.

Tim is a man I have much respect for, and a quote on his blog by Colin Powell rings so true for Internet Marketing:

“Trying to get everyone to like you is a sign of mediocrity.”

So do you know what to do if you ever get someone who hates you on your case? Or how about what to do when some bad publicity comes your way?

Another one of our clients was mentioned in an article and was totally misrepresented. They selectively took some of his words, twisted them and then published them to the world. And guess what…

Once something’s out for the world to see your options are limited, and soon enough the hate mail started rolling in.

We all know how damaging negative publicity can be, and there’s
no good way of knowing how many potential clients he lost because of this.

In the video Tim talks about why you should record all interviews YOURSELF. Whether it’s a radio or print ad. Why? Because then YOU hold the evidence of what was truly said and you have the right to post that entire interview anywhere you want. :-)

Imagine if my client would have recorded that interview? We could have limited the damage having that recording available to us. Tim also goes through some other invaluable tips, so make sure you check it out.

Watch the video now by clicking here. It’s a must watch.

Popularity: 24% [?]

What Do You Think? Vote Now Below!

Adding Testimonials To Your 1ShoppingCart Checkout Process

Author: Tyler Sorensen

Wednesday, April 7th, 2010

How To Get Social Proof In Your Checkout Process

All of you using 1ShoppingCart are in some way involved in a business. Either you’re the business owner, marketing for a business, or running the web side of things.

And many of you are “lucky” enough to be doing all three. :)

So I’m sure most, if not all, are intimately familiar with the concept of social proof, and how important it is when selling your products.

There are few things more powerful than learning other people, just like yourself, give their testimonial about a particular product or service.

You see this in action everywhere, and every good sales process has many real life testimonials from folks.

So how nice would it be to also have this social proof for your potential clients shown on the checkout page, right before they are making the decision to purchase?

Well, if any of you have tried doing this yourself you know that 1ShoppingCart doesn’t make it easy. In fact it took me a little bit to figure it out myself, and I’ve had programming experience.

So what I’ve done, just for you, is create a product that will walk you through the simplest and easiest way to accomplish having testimonials show up on your 1ShoppingCart Checkout or Cart Content Pages.

I’ve implemented it myself for clients, and I’ll show you exactly what you need to do to to get testimonials to appear on your checkout pages, to really convince those people who haven’t quite made up their minds to purchase your product.

“I was very pleased with the look and feel of my how my 1ShoppingCart testimonials came out on my shopping cart. You took care with every detail and I was able to instal this within 5 minutes, thank you.”

Steven R Shaw
imgears.com

Not only do I show you, in an easy to understand step by step format, how to add testimonials to the check out and cart content pages, but I also show how you can add different, specific testimonials to each individual product pages!

This means that you can add a testimonial about product X, right on product X’s checkout page! It’s hard to beat that social proof!


And this isn’t limited to just testimonials. I lay out the framework for you, but you can replace these testimonials with whatever you want, for example, your great guarantee on your products.

(You do offer a great guarantee right? :) )

Imagine, you’re the customer trying to decide whether you really want to purchase this product, and then you glance over and are reminded about the terrific guarantee you offer. It’s a great way to increase conversions.

So what will this ability to increase your conversions cost you? Well it took hours to create, and at $135 per hour it would be perfectly reasonable to charge about $500 for this.

Many of you can justify the cost of this with an increase of just 1 or 2 sales. But I’m not going to charge $500, and in fact, I’m not going to charge even half that amount.

Because I want to help out as many of you 1ShoppingCart users as I can, it’s going to cost you less than a hundred bucks, so even those of you with lower priced products can quickly make up the difference with an extra 2-3 conversions.

For $89.97, I’ll show you exactly how to implement this on your own shopping cart, so you can set it up for as many products as you’d like.

And that’s not all, if you have any trouble whatsoever, just send me a quick email and I’ll be happy to help you out.

So don’t delay, be sure to have the power of social proof working for you in as many places as possible, and pick up your copy of “1ShoppingCart Testimonial Template For Checkout” now.

Click the add to cart button below and I will see you on the next page.

Oh… And on my checkout form above, when you click to invest in the “1ShoppingCart Testimonial Template For Checkout”, you’ll see these testimonials in action. :-)

To your business success,

Popularity: 100% [?]

What Do You Think? Vote Now Below!

Subscribe Clients To Multiple Autoresponders

Author: Tyler Sorensen

Saturday, November 14th, 2009

E-zines, newsletters, e-mail series. All are smart, effective marketing tools, but signing up takes time and effort, especially since most opt-in forms are designed to subscribe your clients to only a SINGLE autoresponder for a specific purpose.

But wouldn’t it be great if there were a way to have that same opt-in form subscribe your clients to MULTIPLE autoresponders at the same time?

Thanks to 1ShoppingCart, now there is — and it takes just three easy steps!

First, look for the following line in the form code (where “XXXXX” is the current autoresponder ID):

<input name=”defaultar” type=”hidden” id=”defaultar” value=”XXXXX”>

This line tells the form which autoresponder to subscribe your clients to. In order to allow for a multiple-autoresponder subscription:

  1. Delete any instances of the word “default.”
  2. Copy and paste the line to add as many autoresponders as you wish.
  3. Update the ID for each autoresponder.

For example, let’s say you wanted to subscribe your clients to three separate autoresponders after they fill out your opt-in form. Your form code would contain the following:

<input name=”ar” type=”hidden” id=”ar” value=”XXXXX”>
<input name=”ar” type=”hidden” id=”ar” value=”YYYYY”>
<input name=”ar” type=”hidden” id=”ar” value=”ZZZZZ”>

In this example, you’ll notice:

  1. Any reference to the word “default” has been deleted.
  2. Three duplicates of the line have been created in order to allow for three autoresponders.
  3. “XXXXX”, “YYYYY” and “ZZZZZ” represent the three updated autoresponder IDs, which you can get from 1ShoppingCart.

In this example we listed three autoresponders, but using this simple method, you can easily subscribe your clients to two, five, or more!

It’s an easy, effective, smart way to get the most out of your marketing materials.

Popularity: 39% [?]

What Do You Think? Vote Now Below!