Archive for the ‘Customer Experience’ Category

Dealing With Haters

Author: Tyler Sorensen

Monday, May 24th, 2010

As you all know most entrepreneurs in the online world deal with haters of every kind. Haters post on blogs, send rude and nasty emails and will even call and act tough over your voicemail.

You all know what I’m talking about, the voicemail where the guy or gal calls to tell you how terrible of a person you are, or how much your product sucks, or just some absolutely ridiculous reason why they should get a refund.

So how do you handle them?

Tim Ferris of the “Four Hour Work Week” just posted a video on practical tactics for dealing with haters and he posted it on his blog for everyone to watch free of charge.

Tim is a man I have much respect for, and a quote on his blog by Colin Powell rings so true for Internet Marketing:

“Trying to get everyone to like you is a sign of mediocrity.”

So do you know what to do if you ever get someone who hates you on your case? Or how about what to do when some bad publicity comes your way?

Another one of our clients was mentioned in an article and was totally misrepresented. They selectively took some of his words, twisted them and then published them to the world. And guess what…

Once something’s out for the world to see your options are limited, and soon enough the hate mail started rolling in.

We all know how damaging negative publicity can be, and there’s
no good way of knowing how many potential clients he lost because of this.

In the video Tim talks about why you should record all interviews YOURSELF. Whether it’s a radio or print ad. Why? Because then YOU hold the evidence of what was truly said and you have the right to post that entire interview anywhere you want. :-)

Imagine if my client would have recorded that interview? We could have limited the damage having that recording available to us. Tim also goes through some other invaluable tips, so make sure you check it out.

Watch the video now by clicking here. It’s a must watch.

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Simplify Your Customer Experience!

Author: Tyler Sorensen

Thursday, December 3rd, 2009

Did you know that you can easily and automatically clear your shopping cart so that when the customer checks out, the only product in their cart is the one they’re buying?

You might be asking yourself why you would want to clear out a potential customer’s shopping cart? Well, often merchants want to offer a package with multiple levels of service, or they want to bundle packages or choices.

The challenge then arises when the customer clicks each level of service, bundled package, or choice just to “look at it” and all of them end up in the customer’s shopping cart for checkout.

Or when a customer purchases a product, then comes back to buy from you a day or two later, and the product they previously ordered is still in the shopping cart. (Should we remove this one? I don’t see why that would be a “bad” thing…)

To prevent this from happening, you can add the following parameter to the end of each product link:

&clear=1

The “&clear=1″ parameter at the end of the link clears the shopping cart, and the current level of service, bundle, or choice clicked by the customer is the only product selection added!

Your customers will thank you for simplifying their shopping experience!

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