Archive for the ‘Increase Conversions’ Category

Your Turn: What Questions Do You Want the 1ShoppingCart Expert to Answer?

Author: Tyler Sorensen

Friday, August 27th, 2010

I created this blog at 1ShoppingCart Experts to teach you guys how to use what I think is a great piece of software to help simplify the order fulfillment process and reach customers.

You may have seen recent posts about when refunds are posted to your account, or how to make sure you’re not losing money on international orders. I’ve even written about how to help customers who want to change how often receive a recurring delivery to simplify the process.

As I thought about it, I realized that most of the tips and tricks I’ve come across with 1ShoppingCart with my clients relate to specific problems.

It seems to me that you guys should be asking the questions that you want to see answered here on this blog. I want to help you make your website as profitable as possible, but that only comes with knowing your specific concerns.

So, fire away and let me know what aspects of setting up an account or keeping it running are giving you a headache. Consider me aspirin that comes in several forms:

  1. If it’s a quick question, you might see me pop into the comments to address it as soon as I get to reading it. You don’t have to worry about long waits.
  2. For more involved processes, you may see the the answer as an upcoming blog post. We’ll be sure to let the asker know and credit them in the post!
  3. If you need a full-scale consultation to make sure that your business can go from scratch to fully up-and-running, you want to contact me through this site so I can assess your needs.

Three choices and whichever you choose, you’ll get rapid responses about your 1ShoppingCart needs from a leader in the field.

Let’s get started: What do you want me to write about and answer just for you?

Popularity: 16% [?]

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Posted in 1ShoppingCart Automation, Ad Tracker, Affiliates/Affiliate Program, All Time, Best Web Practices, Coupons, Current Hits, Customer Experience, Email Marketing, Increase Conversions, Internet Marketing Tips, Opt-Ins And Autoresponders, Orders/Recurring Orders, Product Creation, Products, Sales Letters, Shipping and Taxes, Tyler's Favs | 4 Comments »

Fire Your Webmaster

Author: Tyler Sorensen

Friday, May 28th, 2010

Yes that’s right… Fire them today! Ok, maybe not today but I bet you could in a week or so. :-)

Let’s take a look at a few things on your site.

Page views are up on your site equipped with 1shoppingcart. Your 1ShoppingCart is optimized and looks good. Your search engine optimization strategy is working full hilt. And yet no one’s buying your product.

As you may know I work with clients like Ed Rush, a fighter pilot whose training program allows him to have a more than comfortable living every month. I also work with David Wygant, who is the #1 dating coach on the web whose products continue to fly off the shelves.  And the list goes on.

These are not isolated clients either; I’m known for bringing in revenue to sites like these at a rate well in excess of where they were before I came in.

The difference between these sites above and a site that doesn’t perform is simple: A long-form sales letter that works.

You need to sell people in a way that makes them want to click through to your check-out and buy your products and services.

If I’m preaching to the choir, then I apologize. But so many people don’t realize that the value of a well-written sales letter pays dividends months and years down the road.

In fact, along with setting up your website properly, it could be the most important investment you make.

So what do you do once you have the salesletter written?

Find someone on Elance? Overpay a webmaster to put it up? What fonts do you use to increase readability? What color do you use for a headline to maximize your conversions? What about your sub-headlines?  And the list goes on.

These days, finding quality freelance webmaster can be a pain. You might see a sales letter sample from a Craigslist ad or a freelance jobs board posting that stands out, but you’ll be paying hundreds of dollars, and in most cases for the high quality work thousands of dollars.

I’m not here to tell you how you should be spending your money, as each site owner and 1shoppingcart user goes about their business a little bit differently.

What I will say though, is you don’t need a fancy webmaster if you can find the right program that helps you build a sales letter website on your own. That’s were I come in.

I built a WordPress plugin that quickly and easily builds a salesletter for your website. And the best part is, everything in the plugin – from the colors, font, layout, etc. has been tested since 2001.

And just for you,  my 1ShoppingCart subscribers and readers, I am knocking $60 off the regular price.

You can see my wordpress salesletter theme called ‘Instant Salesletter Websites Creator‘ by clicking the link above.

There has been a lot of talk about setting up and tweaking 1ShoppingCart so that your site’s potential revenue can be maximized. Before worrying about that, you need to make sure you’ve got the right sales letter, or else they’ll never see your shopping cart. So make sure you check out my Instant Salesletter Websites Creator so you too can easily create high converting salesletters for your business.

Popularity: 34% [?]

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Posted in Current Hits, Increase Conversions, Internet Marketing Tips | No Comments »

Adding Testimonials To Your 1ShoppingCart Checkout Process

Author: Tyler Sorensen

Wednesday, April 7th, 2010

How To Get Social Proof In Your Checkout Process

All of you using 1ShoppingCart are in some way involved in a business. Either you’re the business owner, marketing for a business, or running the web side of things.

And many of you are “lucky” enough to be doing all three. :)

So I’m sure most, if not all, are intimately familiar with the concept of social proof, and how important it is when selling your products.

There are few things more powerful than learning other people, just like yourself, give their testimonial about a particular product or service.

You see this in action everywhere, and every good sales process has many real life testimonials from folks.

So how nice would it be to also have this social proof for your potential clients shown on the checkout page, right before they are making the decision to purchase?

Well, if any of you have tried doing this yourself you know that 1ShoppingCart doesn’t make it easy. In fact it took me a little bit to figure it out myself, and I’ve had programming experience.

So what I’ve done, just for you, is create a product that will walk you through the simplest and easiest way to accomplish having testimonials show up on your 1ShoppingCart Checkout or Cart Content Pages.

I’ve implemented it myself for clients, and I’ll show you exactly what you need to do to to get testimonials to appear on your checkout pages, to really convince those people who haven’t quite made up their minds to purchase your product.

“I was very pleased with the look and feel of my how my 1ShoppingCart testimonials came out on my shopping cart. You took care with every detail and I was able to instal this within 5 minutes, thank you.”

Steven R Shaw
imgears.com

Not only do I show you, in an easy to understand step by step format, how to add testimonials to the check out and cart content pages, but I also show how you can add different, specific testimonials to each individual product pages!

This means that you can add a testimonial about product X, right on product X’s checkout page! It’s hard to beat that social proof!


And this isn’t limited to just testimonials. I lay out the framework for you, but you can replace these testimonials with whatever you want, for example, your great guarantee on your products.

(You do offer a great guarantee right? :) )

Imagine, you’re the customer trying to decide whether you really want to purchase this product, and then you glance over and are reminded about the terrific guarantee you offer. It’s a great way to increase conversions.

So what will this ability to increase your conversions cost you? Well it took hours to create, and at $135 per hour it would be perfectly reasonable to charge about $500 for this.

Many of you can justify the cost of this with an increase of just 1 or 2 sales. But I’m not going to charge $500, and in fact, I’m not going to charge even half that amount.

Because I want to help out as many of you 1ShoppingCart users as I can, it’s going to cost you less than a hundred bucks, so even those of you with lower priced products can quickly make up the difference with an extra 2-3 conversions.

For $89.97, I’ll show you exactly how to implement this on your own shopping cart, so you can set it up for as many products as you’d like.

And that’s not all, if you have any trouble whatsoever, just send me a quick email and I’ll be happy to help you out.

So don’t delay, be sure to have the power of social proof working for you in as many places as possible, and pick up your copy of “1ShoppingCart Testimonial Template For Checkout” now.

Click the add to cart button below and I will see you on the next page.

Oh… And on my checkout form above, when you click to invest in the “1ShoppingCart Testimonial Template For Checkout”, you’ll see these testimonials in action. :-)

To your business success,

Popularity: 100% [?]

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Posted in All Time, Increase Conversions, Product Creation, Products, Tyler's Favs | 5 Comments »