You may have seen recent posts about when refunds are posted to your account, or how to make sure you’re not losing money on international orders. I’ve even written about how to help customers who want to change how often receive a recurring delivery to simplify the process.

As I thought about it, I realized that most of the tips and tricks I’ve come across with 1ShoppingCart with my clients relate to specific problems.

It seems to me that you guys should be asking the questions that you want to see answered here on this blog. I want to help you make your website as profitable as possible, but that only comes with knowing your specific concerns.

So, fire away and let me know what aspects of setting up an account or keeping it running are giving you a headache. Consider me aspirin that comes in several forms:

1. If it’s a quick question, you might see me pop into the comments to address it as soon as I get to reading it. You don’t have to worry about long waits.
2. For more involved processes, you may see the the answer as an upcoming blog post. We’ll be sure to let the asker know and credit them in the post!
3. If you need a full-scale consultation to make sure that your business can go from scratch to fully up-and-running, you want to contact me through this site so I can assess your needs.

Three choices and whichever you choose, you’ll get rapid responses about your 1ShoppingCart needs from a leader in the field.

Let’s get started: What do you want me to write about and answer just for you?

But wouldn’t it be great if there were a way to have that same opt-in form subscribe your clients to MULTIPLE autoresponders at the same time?

Thanks to 1ShoppingCart, now there is — and it takes just three easy steps!

First, look for the following line in the form code (where “XXXXX” is the current autoresponder ID):

<input name=”defaultar” type=”hidden” id=”defaultar” value=”XXXXX”>

This line tells the form which autoresponder to subscribe your clients to. In order to allow for a multiple-autoresponder subscription:

1. Delete any instances of the word “default.”
2. Copy and paste the line to add as many autoresponders as you wish.
3. Update the ID for each autoresponder.

For example, let’s say you wanted to subscribe your clients to three separate autoresponders after they fill out your opt-in form. Your form code would contain the following:

<input name=”ar” type=”hidden” id=”ar” value=”XXXXX”>
<input name=”ar” type=”hidden” id=”ar” value=”YYYYY”>
<input name=”ar” type=”hidden” id=”ar” value=”ZZZZZ”>

In this example, you’ll notice:

1. Any reference to the word “default” has been deleted.
2. Three duplicates of the line have been created in order to allow for three autoresponders.
3. “XXXXX”, “YYYYY” and “ZZZZZ” represent the three updated autoresponder IDs, which you can get from 1ShoppingCart.

In this example we listed three autoresponders, but using this simple method, you can easily subscribe your clients to two, five, or more!

It’s an easy, effective, smart way to get the most out of your marketing materials.

“Do I set up my email sales campaigns with single or double opt-ins when someone signs up via email?”

I say SINGLE opt-in! WHY? It’s all about the numbers!

1ShoppingCart.com recommends the following:

“Using a double opt-in process for your mailing list is a good way to ensure a clean and trouble-free list.”

But what they don’t understand is that you are LOSING up to 60% of your opt-ins.

I have tested this! We have offered free gifts, free audios, free CDs – if they double opt-in.

But think of this… Who, when they signup for something, is going to leave your site, login to their email, and THEN click a link to get the material?

I know I don’t do that!!!

Statistically, 40 – 50% of the people will click 2 links and double opt-in. 65% if you really perfect and test your offer.

However, if you use the single opt-in option, you receive a 100% opt-in response!

That’s right, EVERYONE will get your free material AND be added to your email distribution list!

Now I know what you’re thinking… when you send all those people an email, they won’t receive it because of spam filters.

You’re right. Not everyone will receive your email.

HOWEVER, I just checked my stats and only 3% of my emails aren’t getting through to my intended recipient.

So what would you rather have?

Up to 60% of your clients who don’t complete your double opt-in and you can NEVER email? Or 3% of your single opt-in list not receive your email because of spam filters?

I think it’s a no brainer.

Here is what you need to do to setup your account with single opt-ins:

1. Login to your 1ShoppingCart account
2. Scroll over Email & Marketing in the main menu and click Opt-In Preferences
3. Change the ‘Require Opt-In Verification for Webform Submissions’ from Yes to No
4. Click Save Changes

Hope this helps and here’s to optimizing your 1ShoppingCart account AND your business!