I want to tell you a story I had with a new client I just started working with.

This client had someone else initially set up their shopping cart, and since the beginning was under the impression that he was charging customers for shipping.

When I asked how much, the client didn’t know, so I set out to find the answer. To my, and my clients, surprise, it turned out he wasn’t charging for shipping at all!

Boy was that a shock!

After correcting that mistake which was letting his hard earn money out the window, we set out to set up his shipping for international orders, which is the purpose of this email.

(First things first, for those of you new to 1ShoppingCart, and who have a physical product you send out that you need to charge shipping for, double check that you are charging for shipping!)

This experience reminded me of a little trick I know, that only about half the users of 1ShoppingCart know.

You can set up defaults in shipping so when the United States is the country selected (default setting) users will only see a set number of shipping choices. These include only options within the United States (Overnight, Priority, Express 2 Day, etc.).

To enable different shipping methods, you have to switch to a different default country, which then shows Express, International Air, Slow Boat To China, etc. as shipping options.

Why is this so important?

Simply put, you could be leaving money on the table. As an example one of our clients who had international customers quickly realized that people will, surprise, surprise, choose the cheaper shipping options inside the shopping cart.

Well they were losing on average $5 per sale on international orders. They had roughly 10 of these orders a day, so that’s $50 a day, or put another way, $18,250 A YEAR!

So how do you get these 1ShoppingCart Shipping Options for your 1ShoppingCart account?

Simple, just follow the steps below:

1. Log in to your 1ShoppingCart account
2. Scroll over ‘Setup’ and click ‘Cart Options’
3. Set the 9th line down, ‘Show International Designation Option on Shipping Table:’ to ‘Yes’
4. Scroll down to the bottom of the page and click ‘Save Page’
5. Scroll over ‘Products’ and click ‘Setup Shipping’
6. Click your current shipping option (Weight Based, Quantity Based, Realtime Calculation, etc.)
7. Click ‘Next’ on the next screen.
8. You will see a new checkmark box called ‘International’. For all international shipping options be sure to click this checkmark
9. Be sure to check a ‘default’ international shipping option. So you will have two defaults. One for International shipping and one for U.S. shipping.
10. Click ‘Save’ at the bottom of the page
11. Click ‘Done’ at the bottom of the page

And just like that you are done.

Be sure to go through your checkout process and make sure everything works as expected.

ADDED BONUS:

Everyone always says to me, “Tyler, I don’t know how to setup my shipping. What do you recommend?”

Here’s my response.

Sure you can go with Realtime Shipping. By why? It’s complicated and you can’t add $1 or more for handling.

Also, you want to be sure NOT to give your customers too many options when checking out. So I keep the checkout options to no more than 2 options. (2 options for shipping within the U.S., and 2 options for shipping Internationally)

So what I do is set up the following for all of my clients. (The price may change but the shipping options do not)

I choose Quantity-Based so that way when they order more than one product they will be charged shipping accordingly. And I keep the “Minimum total for Free Shipping” set at the default they provide.

Then I set up the following:

Standard U.S. Delivery (3-5 business days)
Overnight U.S. Delivery (1 business day)
International Delivery (4-10 business days)
Canada Delivery (4-8 business days)

• I put checkmarks in the international section for the bottom two.
• I make Standard U.S. Delivery my default for U.S. deliveries and International Delivery my default for shipping internationally.

Why do I offer Canadians a discount? Because, being based out of the U.S. I know it’s cheaper to ship to them then it is any other country. Plus, I never want to piss off any Canadians eh.

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