This is the #1 question I get from my clients:
“Do I set up my email sales campaigns with single or double opt-ins when someone signs up via email?”
I say SINGLE opt-in! WHY? It’s all about the numbers!
1ShoppingCart.com recommends the following:
“Using a double opt-in process for your mailing list is a good way to ensure a clean and trouble-free list.”
But what they don’t understand is that you are LOSING up to 60% of your opt-ins.
I have tested this! We have offered free gifts, free audios, free CDs – if they double opt-in.
But think of this… Who, when they signup for something, is going to leave your site, login to their email, and THEN click a link to get the material?
I know I don’t do that!!!
Statistically, 40 – 50% of the people will click 2 links and double opt-in. 65% if you really perfect and test your offer.
However, if you use the single opt-in option, you receive a 100% opt-in response!
That’s right, EVERYONE will get your free material AND be added to your email distribution list!
Now I know what you’re thinking… when you send all those people an email, they won’t receive it because of spam filters.
You’re right. Not everyone will receive your email.
HOWEVER, I just checked my stats and only 3% of my emails aren’t getting through to my intended recipient.
So what would you rather have?
Up to 60% of your clients who don’t complete your double opt-in and you can NEVER email? Or 3% of your single opt-in list not receive your email because of spam filters?
I think it’s a no brainer.
Here is what you need to do to setup your account with single opt-ins:
- Login to your 1ShoppingCart account
- Scroll over Email & Marketing in the main menu and click Opt-In Preferences
- Change the ‘Require Opt-In Verification for Webform Submissions’ from Yes to No
- Click Save Changes
Hope this helps and here’s to optimizing your 1ShoppingCart account AND your business!
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I hate how aweber no longer offers single opt-in!
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Hi DJ,
Do you know the exact date Aweber switched offer to no longer offer single opt-in? That is absolutely ridiculous from a marketing point of view.
Tyler
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Hey guys… AWeber “defaults” to double opt-in… but you CAN change it to single opt in.
Click:
My Lists / Confirmed Opt In.
Than click the status button (It will be green for double opt-in) After clicking it the button will be red and you will have single opt in.
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This message would be valuable… but the PROBLEM IS – 1shoppingcart will NOT allow you to send emails to people who have not opted in.
So in essence, you’ll have people signing up but they STILL won’t get a SINGLE message from you until they confirm.
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Mr. or Mrs. Anonymous,
This isn’t true at all. The short of it is…
Single optin subscribers will receive your emails, they just have a slightly higher chance of getting caught for spam. You see, single optins from 1ShoppingCart are sent from a specific server that says these people are single optins.
Double optin subscribers are sent from a separate server that says they have doubled opted in. Now, Double optins won’t get caught as spam because all email hosts like Hotmail, Gmail, Yahoo, etc. know mail sent from this specific server have been double opted in.
If you have any more concerns feel free to post them here.
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