Some companies don’t make it easy for you to update your credit card information.
As a customer, if I have to purchase a product, make a phone call, or click through multiple Web page links to enter my new credit info, I say, forget it, it’s not worth the hassle.
And I’m certainly not sending my sensitive information in an e-mail!
On the flip side, as a business owner, while I may lose sales because of outdated credit info, I lose money paying customer support specialists to take down credit card numbers. And if my method of updating credit info is not secure, I lose the most precious thing of all:
Credibility with my customers.
Is there a solution?
I’m happy to report that there is. If you need a customer to update his or her credit card information, all you need to do is set up a FREE product in your shopping cart and redirect them to that shopping cart address.
That’s right, it’s a win-win situation: You update your customers’ credit card information, while they receive a newsletter, e-mail seminar, or other product absolutely free!
Your customers now have an incentive to update their information–with the added comfort of knowing their input is secure–while you maintain up-to-date records without the hassles of hiring extra customer service reps.
It’s that easy.
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Hi – this looks great. However, I’ve set up free products in the past, and when I do, the cart does not require any cc info. How do you get it to require that information?
I wondered if it has to do with whether they are a customer already or not?
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Hi Leslie,
I would talk to 1ShoppingCart directly about this issue. They made this change when they updated the system and they didn’t notify their users of this change. Then when you hear back from them post the response on here. That way we can all learn something new.
All the best,
Tyler
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